Changing the Target Audience in Retail Sales

On average, old consumers kick in 39 percent of their retail using up to part breed products and service, while for junior consumers the average is only 25 percent. Since the estimate of old flock give set ahead dramatically in spite of appearance the close go, department stores can expect retail gross revenue to summation heartyly during that period. Further untold, to take returns of the skip, these stores should become to alternate some of those products think to coax the junior consumer with products in god to pull the middle-aged consumer. Essay 1 The transmission line that department retail sales go out emergence in the next 10 years and thus department stores should begin to convert products to attract middle-aged consumers is non entirely logically convincing, since it omits certain pivotal suppositions First of all, the product line ignores the absolute bill of retail expenditure of middle-aged and young consumers devoted to depart ment store products and services.Although young consumers spend a smaller lot of their retail expenditure to department store products than do the middle-aged consumers, they mightiness very spend more in harm of the absolute amount. Even if middle-aged consumers be spending more than junior ones in department stores, the principle ignores the possibility that the trend may change within the next decade. Younger consumers might prefer to pasture in department stores than in a nonher(prenominal) types of stores, and middle-aged consumers might turn to other types of stores, too.This leave behind lead to a higher(prenominal) expenditure of younger consumers in department stores than that of middle-aged consumers. Besides, the demarcation never addresses the race difference between middle-aged consumers and younger ones. Suppose there are more younger consumers than the middle-aged ones now, the total creation base of younger consumers give be bigger than that of t he middle-aged ones if both of them win at the resembling(p)(p) rate in the next decade. frankincense there will be a bigger younger consumer base. Based on the reasons I listed above, the tilt is non completely sound.The usher in support of the conclusion does short to taste the conclusion since it does not address the assumptions I generate already raised. Ultimately, the argument might have been more convincing by making it clear that the absolute universe of middle-aged consumers are higher than that of the younger consumers and the human activity will continue to build up in the next decade, and that the middle-aged consumers will continue to spend more funds in department stores than younger consumers do in the next decade. Essay 2The argument that retailers should replace some of the products intended to attract the younger consumers with products intended to attract the middle-aged consumers is not entirely logically convincing, since it ignores certain crucial ass umptions. First, the argument omits the assumption that the line of reasoning volumes of both the middle-aged consumers and the younger consumers are the same. If the art volume of the middle-aged consumers 39% is smaller than that of the younger consumers 25%, the retail sales will not addition during the next decade.Second, even if the business volumes of both the middle-aged consumers and the younger consumers were the same in the last decade, the outgrowth of the middle-aged pack in the next decade is not the same as the change magnitude of the retail expenditure, for the retail trade depends more on such factors as the stinting circumstances, peoples consuming desire. Finally, the argument never assumes the addition of the younger consumers within the next decade.If the younger consumers emergence at the same rate and spend the same amount of money on the goods and services of department stores, the retailers should never ignore them. Thus the argument is not completely sound. The evidence in support of the conclusion that the increase number of middle-aged people within the next decade does little to grow the conclusionthat department stores should begin to replace some of their products to attract the middle-aged consumers since it does not address the assumptions I have already raised.Ultimately, the argument might have been strengthen by making it clear that the business volumes of both types of consumers are the same and comparable, that the increase of a certain type of consumers are correlated with the increase of the retail sales, and that the harvest-time rate of the younger consumers are the same as that of the middle-aged consumers. Essay 3 Based on an expected increase in the number of middle-aged people during the next decade, the write predicts that retail sales at department stores will increase significantly over the next ten years.To bolster this prediction, the author cites statistics showing that middle-aged people devote a much higher percentage of their retail expenditure to department-store services and products than younger consumers do. Since the number of middle-aged consumers is on the rise and since they spend more than younger people on department-store goods and services, the author further recommends that department stores begin to specify their inventories to capitalize on this trend.Specifically, it is recommended that department stores increase their inventory of products aimed at middle-aged consumers and flow their inventory of products aimed at younger consumers. This argument is problematic for two reasons. First, an increase in the number of middle-aged people does not necessarily portend an overall increase in department-store sales. It does so only on the assumption that other population groups will remain relatively aeonian.For example, if the expected increase in the number of middle-aged people is commencement exercise by an equally significant decrease in the number of you nger people, there will be little or no net gain in sales. Second, in recommending that department stores replace products intended to attract younger consumers with products more suitable to middle-aged consumers, the author assumes that the number of younger consumers will not too increase.Since a sizable increase in the population of younger consumers could conceivably offset the difference in the retail expenditure patterns of younger and middle-aged consumers, it would be inexpedient to make the recommended inventory adjustment lack evidence to support this assumption. In conclusion, this argument is unacceptable. To strengthen the argument the author would have to provide evidence that the population of younger consumers will remain relatively constant over the next decade.